SAN FRANCISCO CNET Networks plans to migrate more of its content to video, while ESPN.com is looking to further personalize its video application, executives from the online publishers revealed during a session today at Ad:Tech.
The mid-morning session at the Palace Hotel here addressed how marketers and Web publishers can leverage interactive broadcast and broadband.
By upping its video usage, CNET hopes to create “in-stream advertising opportunities, which we believe will lead to greater acceptance than interstitial,” said vice president of business development Chas Edwards.
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