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ATLANTA PriceWeber said it has been tapped by the California Trucking Association to develop an advertising and direct mail campaign to market the client’s 2004 International Trucking Show.
The Louisville, Ky., agency was selected without a formal review to promote the business-to-business show, scheduled to take place in September at the Anaheim Convention Center in California. Joel Anderson, executive vice president of the CTA, said that the goal of the new work would be to increase awareness about the event and drive attendance.
“We
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