Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Unicast this June will roll out the second version of its 4-month-old video commercial, which will incorporate interactivity into the full-screen, broadcast-quality ad.
The upgrade from the New York-based online advertising company will allow for interactive elements, such as contest entries or product demonstrations, to reside next to the video presentation. The ad, which operates on the Microsoft Windows Media 9 series platform, loads while users are idle on a Web site and then plays without delay when they move between pages.
Currently,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in