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CHICAGO ICI Paints has tapped Martin/Williams to handle the introduction of its This Old House brand of paints, according to the agency.
The Minneapolis shop will be responsible for creative, media and public relations. The assignment came following a review involving undisclosed contenders.
“The Martin/Williams integrated work showed a real understanding of the power of the This Old House brand and the possibilities it offers ICI Paints in both the residential and commercial painting sectors,” said Cathy Fischer, chief marketing officer for the Cleveland company, in a statement.
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