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CHICAGO EDS shows its ability to face tough challenges in a new campaign from Fallon tagged, “Manpower. Brainpower. Willpower.”
The print and television effort from the Minneapolis agency is meant to show the international business consultant’s approach to its clients. The first print ad in the series shows a charging bull in a bullring. “We’ve built an entire company on facing tough problems. Even our own,” proclaims the headline, making reference to the company’s string of earnings losses and a new management team.
“It
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