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BOSTON Inside Out Communications said it has added the six-figure ad account of the Water and Sewer Distributors of America, an organization that promotes waterworks and wastewater industries nationwide.

Efforts for the agency’s new client, which is based in Philadelphia, will include Web and collateral materials. Print ads in trade magazines are also planned.

The independent shop in Hopkinton, Mass., was tapped based on its category experience, notably working for the New England Water Works Distributors Association.



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