Brownco Starts Search With Pile

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Pile and Co. is overseeing a review for the $10 million account of online brokerage BrownCo, a rep for the Boston consultancy said last week. BrownCo, a unit of J.P. Morgan Chase, has worked with independent Via in Portland, Maine, since December 2002. The agency is not defending. Last June, Via launched a TV and print campaign for BrownCo that touted its name change (from Brown & Co.) and targeted experienced investors.

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