Google Seeks to Raise $2.7 Bil. in IPO

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK Ending months of anticipation, Google today filed a registration with the Securities and Exchange Commission for an initial public offering that could fetch the search company as much as $2.7 billion.

The Mountain View, Calif.-based search company intends to conduct an auction-style IPO, led by Morgan Stanley and Credit Suisse First Boston. An unusual process in the United States, Google’s auction-based IPO is meant to minimize “unreasonable speculation, small initial share float and boom-bust cycles that hurt companies and their investors,” according to the document.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in