Washingtonpost: Where the Well-Off Log On

ATLANTA AdWorks has created an advertising campaign for Washingtonpost.com that focuses on the Web site’s ability to attract affluent visitors during an election year, the agency said.

The Washington, D.C., shop’s print ads are running in May issues of national advertising and media trade publications. Online versions of the work also will be featured on the Washingtonpost.com, according to the client.

“Our national trade advertising remains focused on the strength of the Washingtonpost.com audience,” said Caroline Little, chief executive officer and publisher of Washingtonpost Newsweek Interactive.