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SAN FRANCISCO Financial services provider Washington Mutual today added two advertising agencies to reach specific ethnicities, the company said.
The Seattle-based client named independent Carol H. Williams Advertising, Oakland, Calif., as its first African American agency and Omnicom’s Dieste, Harmel & Partners, Dallas, as its Hispanic shop.
The client said it will continue to use independent IW Group, Los Angeles, for Asian marketing.
Dave King, senior vice president of advertising and brand management, stated that at Washington Mutual multicultural markets are more than just a segment.
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