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CHICAGO After only four months on the business, Campbell Mithun will no longer handle creative or media duties for retail chain Musicland Group, the agency confirmed.
According to a statement from the Minneapolis agency, the decision was made “based on a shift in Musicland’s internal marketing and advertising business.”
“While Campbell Mithun will no longer buy media nor manage production for The Musicland Group, we will maintain a relationship for long-term brand strategy development,” continued the statement.
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