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DETROIT The U.S. Postal Service will promote the benefits of direct mail through a print campaign launching next week.
The campaign, dubbed “Be here,” was created by USPS agencies Campbell-Ewald in Warren, Mich., and Draft in Chicago. The Interpublic Group owns both shops.
The first ad, “Awareness,” breaks Monday. The second ad, “Consideration,” launches May 3 and the third, “Purchase,” appears June 7. A direct-mail component touting the benefits of direct mail will be implemented at the same time.
“Awareness”
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