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ATLANTA LattimerMoffitt Communications said that it has recently launched a Hispanic division of its full-service multicultural advertising agency.
The minority-owned Atlanta shop said that Oye! would provide culturally relevant marketing communications services to clients interested in reaching the Latino market. Mayi Sanchez has been named partner and will head the new division.
Sanchez, a 20-year advertising veteran, has worked at LattimerMoffitt for the past three years developing Hispanic ad campaigns for clients such as Georgia Power and Southern Company, according to the agency.
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