Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Speaking on Tuesday at CBS headquarters here, company chairman and chief executive Leslie Moonves said he expects “double-digit CPM increases” for the network’s upfront this May.
Moonves said his network’s stable program schedule, especially on Thursday nights, its standing as a leader in total audience and its popularity with the 35-54 demographic will be key to its upfront success.
He disputed the value of the 18-34 demographic, saying that it is time that advertisers awaken to the value of courting older adult viewers.
Moonves,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in