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LOS ANGELES Three former Wieden + Kennedy creatives have teamed with an ex-Microsoft client to establish 72andSunny, an advertising, design and brand identity agency aimed at helping companies realize their global marketing ambitions.
The agency, which opened its doors this week in El Segundo, Calif., and Amsterdam, was co-founded by partners Robert Nakata, Greg Perlot, John Boiler and Glenn Cole.
Nakata, 43, who most recently was design director at Wieden in Amsterdam, will head the Dutch office.
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