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BOSTON Adams & Knight has launched an advertising and public relations effort for Hartford Hospital’s da Vinci Robotic Surgical System.
TV and radio spots running through year’s end feature urologist Dr. Joseph Wagner, who heads the Hartford, Conn., hospital’s robotic system.
A 30-second spot, “Robosurgeon,” shows Dr. Wagner manipulating the controls of the system as a voiceover explains how the technology is used in treating prostate patients.
The work targets general healthcare consumers with a special emphasis on men over 50, an agency representative said.
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