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Set to launch its local people meter TV ratings service in New York on Thursday, Nielsen Media Research is under withering attack from congressmen, several broadcasters (notably Fox) and a coalition of black and Hispanic groups who claim Nielsen’s numbers do not accurately count black and Latino viewers. Nielsen, owned by Adweek parent VNU, insists its sample is fine.
On March 22, News Corp. deputy COO Lachlan Murdoch said preliminary LPM results undercounted minorities. Three congressmen sent a letter to Nielsen president/CEO Susan Whiting echoing the concerns.
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