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This ad racket ain’t that hard. That was the vibe last Wednesday night at the Hard Rock Cafe in Boston, where a group of agency creatives judged 54 often hilarious commercials made for radio station 92.5 The River by its listeners. “The entries ranged from a creepy single [guy] in a living room mumbling in a serial-killer voice to agency- level spots,” says Paul Buckley, marketing and promotions director at The River in Haverhill, Mass.
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