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CHICAGO Retailer Toys “R” Us has launched a review for creative chores on its ad account, according to the company.
The search is being conducted on an “invitation-only” basis, the client said, and is expected to conclude in May.
The incumbent, Publicis Groupe’s Leo Burnett here, will defend, according to an agency representative. “We’re fully committed to Toys “R” Us and look forward to exploring together new ways to help our client face fierce competition from discount retailers,” the rep said.
“As
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