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Optimedia’s new Emerging Technologies Division will develop advertising and marketing opportunities through media such as the Internet, broadband and digital video, U.S. chief executive Michael Drexler said last week. The unit falls under the purview of Bob Flood, evp, director of national electronic media at the Publicis shop. Clients include BMW and T-Mobile.
Saatchi Unit Wins $80 Mil. Plavix
NEW YORK Saatchi & Saatchi Consumer Healthcare landed creative duties on blood-thinning drug Plavix, from Bristol-Myers Squibb and Sanofi-Synthelabo, a client rep said last week.
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