Avis Gets Back Into Print Swing

Avis will launch its biggest magazine push in five years as part of an effort from McCann Erickson that highlights services for disabled travelers and the availability of satellite radio in vehicles, the rental-car company said.

Print ads from the Interpublic Group shop in New York break in May issues of inflight, travel and lifestyle publications. Copy-heavy ads tout the client’s AvisAccess service, which provides cars with features such as knobs on steering wheels for disabled travelers.