Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DETROIT Michael Browner, executive director of media and marketing operations for General Motors, will retire effective April 1, according to GM.
Betsy Lazar, currently the automaker’s general director of media operations, will assume Browner’s media management responsibilities, GM said in a statement.
GM spent more than $2.2 billion on ads last year, per Nielsen Monitor-Plus.
Browner has served in various media and marketing management positions with GM since 1986. His 35-year advertising career included stints at various New York-based agencies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in