Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Tyson Foods on Friday said it named Havas’ Arnold, already a roster shop, to replace Omnicom-owned DDB as its lead agency.
Tyson spent more than $40 million on domestic ads last year, per Nielsen Monitor-Plus.
Tyson will no longer work with DDB in Chicago, the company said in a statement. DDB could not immediately be reached for comment.
The client added Arnold for creative support in January following a review in which DDB also competed. Though Tyson confirmed Arnold’s hire at the time, it declined to disclose the nature of the work or discuss which agencies pitched.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in