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LOS ANGELES Publicis Groupe’s Zenith Media won the estimated $20-25 million media business for Ferrero USA, marketer of Tic-Tac, Roche chocolates and other treats, sources said.
The winner prevailed over finalist WPP Group’s MindShare, sources said. Interpublic Group’s Universal McCann was the incumbent.
The Somerset, N.J., client is also in the midst of a creative review being managed by Select Resources Internatiomal in Santa Monica, Calif.
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