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LOS ANGELES Allied Domecq’s Baskin-Robbins is launching a review for the creative portion of its account, the client said.
Independent VitroRobertson in San Diego currently handles creative duties and is participating in the review, said Maria Feicht, director of brand excitement for Baskin-Robbins in Randolph, Mass. VitroRobertson officials could not immediately be reached.
Feicht, who is leading the review, declined to disclose annual billings. Baskin-Robbins spent $10 million on ads in 2003, according to Nielsen Monitor-Plus.
Baskin-Robbins expects to issue a request for proposal to less than 10 agencies within the next week and will concentrate on shops on the East and West Coasts, Feicht said.
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