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CHICAGO The Wm. Wrigley Jr. Co. will support its Eclipse Mints brand extension with a national multimedia effort that will include product placements on various television shows.
The “Conversations” campaign, via BBDO in Chicago, will include TV spots scheduled to break on national cable networks March 8, as well as outdoor and Internet advertising. Partnerships with United Airlines and Delta Air Lines will include distribution of the product on several domestic flights, according to the Chicago company.
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