Kevin Merida, who left The Washington Post to join ESPN’s yet-to-launch The Undefeated, spoke with NPR about the site and it’s well worth a read/listen. Below are some of our favorite quotes.
On why he left WaPo:
First of all, the subject matter interests me. And then it was just -I wanted to innovate all of these new websites – different digital properties. That’s where the experimentation is going.
On why The Undefeated is necessary:
…Athletes occupy such a great place in our imagination.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in