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Still stinging from its Super Bowl fiasco and the angry government scrutiny it triggered, Viacom is getting serious about getting decent. And the message has migrated from TV to radio.
The media giant’s Infinity Broadcasting unit didn’t mince words in a message to its 186 radio stations last week: Clean up the airwaves, or we may clear you out. The edict came from the top—Viacom COO Mel Karmazin—a week after he was grilled by legislators on Capitol Hill.
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