Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Interpublic Group’s Temerlin McClain uses humor to sell home equity lines of credit in a $3 million campaign for Union Planters Bank.
“Fire Drill” opens with a group of firemen rushing into a suburban home. As they break down a glass door, two children are watching TV, completely oblivious to all the commotion. A hatchet then comes through a bathroom door as the mother calmly brushes her teeth. In the next scene, dad reads his morning paper at the kitchen table.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in