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CHICAGO Verizon Online looks to identify the differences between cable and DSL broadband service in a new campaign from Draft.
Two new television commercials from the agency’s New York office breaking today in 20 markets depict consumers who decide that Verizon is a better choice for broadband Internet service than their cable company. In the spots, the fictitious consumers hear about cable TV’s hidden fees and limited service offerings.
In one spot, a consumer learns that he will be charged nearly $45 per computer to be linked to the Internet, only to find that Verizon will charge significantly less.
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