LOS ANGELES Anheuser-Busch and Miller Brewing have been hit with a lawsuit alleging the companies intentionally target minors by advertising on media popular with underage consumers and developing flavored alcoholic beverages known as “alcopops” that often resemble soft drinks, according to a statement issued today by attorneys for the plaintiffs.
The lawsuit, filed on Tuesday in Los Angeles County Superior Court, alleges that Anheuser-Busch and Miller are violating California law “by promoting and facilitating underage drinking and with reckless disregard for human life and the well-being of the public,” according to the statement.
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