BBDO PARCELS OUT OFFICE DEPOT BIZ

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Zimmerman Partners in Fort Lauderdale, Fla., will handle Office Depot’s retail work in an arrangement coordinated by the client’s lead agency, BBDO in New York, BBDO said last week. The account includes in-store, direct, radio and newspaper ads. Sources estimated billings at a third of the $100 million the client spends each year. Both agencies are owned by Omnicom.

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