Mullen Snags PR for Food Groups

BOSTON Mullen has added the American Bakers Association and the North American Millers Association to its public relations roster for a consumer education campaign focused on the healthy aspects of bread and other grain-based foods, the agency said.

The shop will help shape “a campaign that addresses not just the immediate diet debate, but also lays the foundation for a long-term, integrated communications program,” said Sheila Leyne, executive vice president and director of PR at Wenham, Mass.-based