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DALLAS Cranford Johnson Robinson Woods has been awarded the advertising account of Clear Mountain Natural Spring Water, the shop said. Billings will initially begin at $700,000.
The Little Rock, Ark., agency won the business of the local spring water marketer in a review against three undisclosed contenders. There was no incumbent.
The first creative work will break in March, according to an agency representative. Elements will include print, cable TV and direct mail.
With more than 40,000 customers nationwide, Clear Mountain also distributes Mountain Valley Spring Water, Diamond Spring Water and Alpine Spring Water.
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