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NEW YORK J. Walter Thompson will debut two spots introducing Ford Motor Co.’s 2005 Ford GT during the hour before kickoff on the Super Bowl. “The pace car for an entire company” is the tagline in both ads.
A 30-second teaser spot by the Detroit, Mich., agency shows fast cuts of the red-and-white car’s interior and exterior, interspersed with glimpses of the vehicle driving around a track. In the 60-second version, the car is seen circling the track at high speeds.
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