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ATLANTA The Ad Store broke its first work for e-diets yesterday, the client said.
The New York agency’s 30-second TV spot, created from existing footage and new graphics and computer animation, began playing on Lifetime, HGTV, TLC, the Food Network, We and Oxygen through Jan. 30.
E-diet said its 2004 marketing budget is in excess of last year’s $23 million spend. The lion’s share, however, does not go to television, but to online partners Microsoft, Yahoo! and Time Warner’s AOL.
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