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ATLANTA Royal Caribbean has launched a review for its interactive account, which sources have placed around $5 million. The client said the process is closed and limited to a select number of agencies, which it declined to identify. Sources said about five i-shops are in pursuit, including the incumbent, Havas’ Arnold in Boston. A decision is expected in the second quarter.
Barbara Shrut, vice president of e-marketing at the client in Miami, said she is “engaged in looking at new options for plans within our existing agency and a handful of other interactive shops we have selected.”
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