FierceMarkets Acquires Retail-Focused Digital Pub
B-to-b digital publisher FierceMarkets has acquired StorefrontBackTalk, Folio: reports, which has resulted in the creation of a new “retail media group” within FierceMarkets.
FierceMarkets typically builds, rather than acquires, Folio: says, but quoted president Maurice Bakley as saying the purchase gives the brand a quicker entry into the market–a market into which Fierce plans to expand further, Bakley said.
“We look forward to building out a strong offering of media properties to serve this dynamic industry,” he said in a statement.
StorefrontBackTalk founder Evan Schuman and the rest of the editorial team will transition to FierceMarkets.
FierceMarkets
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