Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK HSBC Group has launched a global review of its advertising, media and marketing services business with an eye toward consolidating agencies and cutting costs, a client representative confirmed. The London-based company spends more than $600 million annually on all marketing efforts.
Four ad holding companies have been invited to participate: WPP, Interpublic Group, Omnicom Group and Publicis Groupe, the HSBC rep said. Each has been asked to come up with a team of agencies to pitch the business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in