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DALLAS Peter A. Mayer Advertising breaks a national campaign next month for Delta Queen Steamboat Co. that touts the client’s themed vacations and targets emerging baby boomers between the ages of 50-55.
The work for the client is the first since the New Orleans agency reclaimed the business last May. Mayer had previously worked on the account under different management from 1986 through 2001.
According to Josh Mayer, creative director for the agency, Delta Queen is trying to offer vacation packages that cater to its niche market—those 65 and older, but also meets the needs of a new emerging group of baby boomers—those between the ages of 50-55.
“We’re
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