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LOS ANGELES Dentsu’s Colby & Partners has unveiled its first advertising for Japan Airlines.
The print campaign, which is aimed at business travelers, focuses on the airline’s commitment to service. It includes a series of at least three print ads meant to resemble diary entries. Each highlights a different aspect of a traveler’s experiences with the carrier and includes the theme line, “The world-class service never stops on Japan Airlines.”
The debut execution, “Smiles,” addresses Japan Airlines’ flight attendants.
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