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ATLANTA Discount retailer Gabriel Brothers is looking for an agency to create campaigns for its Gabe and Rugged Wearhouse brands, the client confirmed.
The company said annual billings are $2-5 million. Consultant Dorinda Freeman is representing the Morgantown, W.V.-based merchant in conjunction with agencyfinder.com.
The privately held company issued 12-15 invitations to agencies in the Southeast and East, according to Walter Holbrook, senior vice president of operations for the retailer. Pittsburgh incumbent Marmion will defend.
“We’re trying to see what the market could provide us in enhancing the brand,” said Holbrook, who joined the 60-year-old company 18 months ago from a 30-year career with Kmart.
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