Advertising On $800
Clint Davis used to be an art director at a national magazine. Now he’s a freelance photographer.
Believing fully in the slogan “Without advertising, something terrible happens… nothing” he set out to develop a promo mailer that, unlike the ones he used to receive as an art director, wouldn’t be tossed in the trash. His budget: $800 for 40 pieces.
He spent that $800, and three months of his time (hey, when you’re on a budget, sweat equity is where it’s at) and this is what he came up with:
The sample cards are customized depending on who the potential client is, and the box, of course, is a great touch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in