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CHICAGO Bally Total Fitness looks to position itself as an aid in the fight against obesity for everyone, not just hard-bodies, in a new campaign breaking today.
The campaign, created in-house, features a new tagline, “Every body needs something.” In one spot, several unhealthy foods, from pizza to ribs, are delivered to a house in succession. “With the way people are eating these days, is it any wonder that every body needs something?” asks a voiceover.
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