YPBR to Build Brand Identity of Canyon Ranch

ATLANTA Canyon Ranch has chosen Yesawich, Pepperdine, Brown and Russell to develop a corporate image campaign, the client confirmed.

The Orlando, Fla., shop will create internal and external communications efforts that will market the Tucson, Ariz.-based company, sources said. Canyon Ranch’s resort, spa and residential properties are included in the agency’s media plan, which will be reviewed Jan. 5, said Harley Mayersohn, vice president of marketing for the client.

“YPBR has been selected to develop the brand platform, architecture and identity of all of the Canyon Ranch properties,” Mayersohn said.