A Web-Only Success Story...Sort Of
What happens when a newspaper goes online-only? The Christian Science Monitor, which stopped its daily print edition March 25, 2009, says lots of good things.
Traffic is up by more than 60%, revenue for the daily e-mail newsletter is up, and they are on budget, editor John Yemma told Joe Strupp at Media Matters.
But, there’s always a but.
First: The CSM is not truly a Web-only operation: the organization is putting out a weekly print edition (which has seen 79% circulation growth since its launch).
Second:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in