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ATLANTA Eisner Communications has emerged as a finalist in the review for convenience store chain Wawa’s $7 million ad account, the agency said.
The Baltimore independent replaces McKinney + Silver of Raleigh, N.C., which withdrew from the contest.
“Absolutely terrific people,” said Brad Brinegar, president and chief executive officer of the Havas-owned McKinney, about the client. “But we needed to make some decisions at a time when we have a greater than expected array of opportunities in front of us.”
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