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LOS ANGELES The Game Show Network is searching for an agency to handle an image assignment, the client confirmed.
The review comes as the Santa Monica, Calif.-based cable network prepares to undergo a name change, said GSN senior vice president of marketing Dena Kaplan. The network is currently testing a new name and tagline, she said.
GSN is hearing pitches this week from five independent shops, including Boone/Oakley in Charlotte, N.C.; Crossroads and Stun Creative, both in Los Angeles and New York; Seiniger Advertising in Los Angeles; and Union in New York, the client said.
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