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LOS ANGELES Pony International has parted with Maxxcom’s Crispin Porter + Bogusky and awarded the creative portion of its $7 million account to Goodby, Silverstein & Partners, according to Global Brand Marketing, which owns the Pony brand.
According to GBM representative Sydney Gardner, creative differences led to the split with CP+B. She declined to elaborate. CP+B officials could not immediately be reached.
CP+B in Venice, Calif., had worked with Pony since May, when the shop was awarded the account after a review.
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