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CHICAGO McDonald’s Corp. is consolidating global media duties on its estimated $1.3 billion ad account at Omnicom Group’s OMD, sources said. The work is currently split between OMD and Publicis Groupe’s Starcom.
OMD will benefit mostly overseas, as it already handles adult media planning and all national buying on the Oak Brook, Ill., client’s $700 million U.S. account. (U.S. planning for youth markets and buying and planning for several foreign markets, including the U.K. and Mexico, is handled by Starcom.)
“McDonald’s
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